Gamer Masterpiece was the first website where people could create and star in real oil paintings celebrating their gaming greatness.

The website offered 70 interchangeable, hand-painted characters, and over 750,000 possible combinations.

In the span of 7 days, 52,561 masterpieces were created. Social media voted, and the top 40 received their portraits in the mail. The gamer voted number one had his masterpiece celebrated in a large E3 mural.

Joey Chiu, the gamer who created the #1 painting also got his very own TV spot.

The artwork was painted by Andreas Englund and the activation was produced in partnership with The Mill+, Resn and Colossal.

This work has been awarded at Cannes and The One Show.